In the realm of e-commerce, a privacy policy is a critical document that outlines how a business collects, uses, and protects the personal information of its customers. This document serves as a transparent communication tool, ensuring that consumers are informed about their rights and the measures taken to safeguard their data.
According to a survey conducted by the Pew Research Center, approximately 79% of Americans express concerns about how their data is being used by companies. This statistic underscores the importance of having a comprehensive privacy policy that addresses these concerns and builds trust between the merchant and the consumer.